Organizing your products

Shopify sorts the products you’re selling online into categories called collections. For example, you could put all of your t-shirts and sweaters in a "clothing" collection, while also having some of the same t-shirts in a "sales" collection.

You can also organize your products by using smart collections. Smart collections group products by conditions that you define. For example, you can create a smart collection that automatically gathers all products under $20 and present this smart collection as "Gift Ideas" to your customers.

Content management system

Your ecommerce website comes with a content management system (CMS) used to create web pages and blog posts.

Create new web pages

Your ecommerce website includes content management system features. This makes it easy to create new web pages.

Create a blog

Shopify includes built-in blog software. You can create a new blog or import an existing WordPress blog to Shopify. A blog is a great sales and marketing tool.

Customer relationship management

Manage customer groups

Create groups of customers based upon search filters like: where they’re located, money spent, etc. Use this information to better understand customer behaviours or target these customers with marketing emails.

Create customer accounts

You have the option to make your store public or restrict purchases to only those with accounts. The account only option is useful if you want to set up a private or wholesale ecommerce site.

Set up multiple staff logins

Shopify lets you to create staff accounts for your ecommerce website. These accounts are used to log in to the administration area where you manage your online store.

You can restrict permission of staff accounts so that only certain people can process orders, manage inventory, manage the blog and web pages, install apps or other things in the administration area.